SERVICES AND FEES
Marketing Plans and Management:
MANAGEMENT: You have a team in place (or are in the process of building one) to create all the content you need but are missing one final piece: a marketing manager. This service includes all high-level planning of content and the coordination of your team to create it. Retainer only. Pricing to be discussed.
CONSULTATION ONLY: Have a marketing plan or marketing systems in place but don't feel like they're effective? Not sure if you have the right ones in place? I'll be your fresh set of eyes. I will evaluate your current marketing and all of your marketing channels and write you a report of my recommendations for your business.
DIY: For those who prefer to do it themselves, I will create an easy-to-follow marketing plan with the elements decided upon after a consultation. The plan will include step-by-step instructions and timelines of when each element should be implemented.
FULL SERVICE: For those who select Full Service, I will create a marketing plan with the elements agreed upon after the consultation and then implement the plan from start to finish based on the timeline.
Social Media
Social media is a must, but if you open any accounts you need to commit to posting to said accounts. Do not risk missing out on vital engagement with potential customers due to spotty posting or irrelevant content. This service includes 30 days of social media content to the platforms of your choice, some graphics creation, and an analytics report at the end of each month. If you require photography services, it will incur an extra fee (as well as the fee of the photographer).
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What about paid ads? Yes! I am available to arrange these for you as well! Please note that your ad spend is separate from the monthly social media content fee. If you do not require social media content but would like me to create and manage ads, then instead you will require your ad spend and be charged the hourly rate for the time spent on the ads.
Website Content
You only get one chance to make a good first impression, so you want your website to speak for you with confidence. Do you have a new website with no content? An old website that needs a new voice? I can build you a site using programs such as Wix, WordPress, Showit, etc. Client must provide images and graphics (though the latter can be considered a part of the contract on a case-by-case basis). All content will be optimized for desktop and mobile. If you require photographer services, it will incur an extra fee (as well as the fee of the photographer).
Newsletters
Newsletters teeter along a delicate line. Done well and they are a welcome reminder of your brand, but done poorly and they quickly become annoying inbox clutter. Only those who can demonstrate value and voice will retain their subscribers. Based on the outcome of our consultation, I will create an email sequence that fits your goals. If you require photographer services, it will incur an extra fee (as well as the fee of the photographer).
Blogs:
Expand your blog content beyond product updates and brand news. Offering industry-related content not directly related to your products positions you not only as an authority on your subject but also gives people a reason to visit your website even when they may not have originally intended to make a purchase. A regularly updated blog is a great way to engage with your audience without the tight character limit of social media. There is a flat, per blog fee. Each blog post will be well-researched and SEO friendly. Images can be sourced but the client is welcome to provide their own. If you require photographer services, it will incur an extra fee (as well as the fee of the photographer, if they are required).
Packages
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Package available for clients who require multiple services